|Domain model centric||vs.||Relational model centric|
|Java code drives database design||vs.||Database design drives Java code|
|CRUD is performed more often than complex querying||vs.||CRUD is performed as often as complex querying|
|Data is often hierarchical||vs.||Data is mostly relational|
|One application mostly accesses the same data||vs.||Several applications access the same data|
Hibernate has served the Java and .NET ecosystem for many years and still makes for an awesome tool for domain model centric applications.
jOOQ focuses on relational model centric applications and embraces SQL as a language, itself.
jOOQ is a good alternative to Hibernate, where SQL and the relational model are critical to a system.
jOOQ can also work together with Hibernate, if no clean line between the two approaches can be drawn.